Concept
Production
2025
|
Chicane
Chicane
Crafting Homepage-Worthy Content for Automotive Icons
Crafting Homepage-Worthy Content for Automotive Icons
About The Project
About The Project
About The Project
As a long-term partner of Chicane Aston Martin
As a long-term partner of Chicane Aston Martin
We were tasked with delivering a standout project for 2025 that would elevate their digital presence. The brief centred on creating premium content showcasing two exceptional vehicles - a DB5 and a DBS V8, in an environment that maximised output. We secured the right location - a private test track. We carefully planned a shoot that balanced heritage, performance, and visual impact, all captured during a single, sun-filled day.
We were tasked with delivering a standout project for 2025 that would elevate their digital presence. The brief centred on creating premium content showcasing two exceptional vehicles - a DB5 and a DBS V8, in an environment that maximised output. We secured the right location - a private test track. We carefully planned a shoot that balanced heritage, performance, and visual impact, all captured during a single, sun-filled day.
Region:
England
deliverable:
Video & Photo
Industry:
Automotive
Challenges
Challenges
Challenges
Precision at Pace
Precision at Pace
The primary challenge of this project was the requirement for high-speed vehicle-to-vehicle tracking. Capturing the sleek lines and dynamic movement of an vehicle requires specialized equipment and an elite skillset to ensure smooth, cinematic results at pace. While this would typically require hiring external specialists, we were able to utilize the in-house expertise of our founder, Alex, who led the tracking vehicle operations. We had to manage the logistical complexity of rig mounting and camera stabilization while maintaining a safe environment, all to capture those "impossible" low-angle shots that define luxury automotive content. Our ability to provide this specialist automotive filming in-house allowed for a more agile production without compromising the high-octane aesthetic Chicane required.
The primary challenge of this project was the requirement for high-speed vehicle-to-vehicle tracking. Capturing the sleek lines and dynamic movement of an vehicle requires specialized equipment and an elite skillset to ensure smooth, cinematic results at pace. While this would typically require hiring external specialists, we were able to utilize the in-house expertise of our founder, Alex, who led the tracking vehicle operations. We had to manage the logistical complexity of rig mounting and camera stabilization while maintaining a safe environment, all to capture those "impossible" low-angle shots that define luxury automotive content. Our ability to provide this specialist automotive filming in-house allowed for a more agile production without compromising the high-octane aesthetic Chicane required.
Summary
Summary
Summary
The resulting content delivered a dramatic uplift to Chicane Aston Martin’s website homepage, pairing cinematic visuals with unmistakable character. The shoot has since become a cornerstone of their online presence, significantly enhancing the appeal of both vehicles and the brand as a whole.
The resulting content delivered a dramatic uplift to Chicane Aston Martin’s website homepage, pairing cinematic visuals with unmistakable character. The shoot has since become a cornerstone of their online presence, significantly enhancing the appeal of both vehicles and the brand as a whole.
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Want to turn a New Page?
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Want to turn a New Page?
Lets Talk
Want to turn a New Page?