Production
2026
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Revive Collagen
Revive Collagen
NYC Takeover: Revive Collagen x Mel B
NYC Takeover: Revive Collagen x Mel B
About The Project
About The Project
About The Project
document a high-stakes brand activation in New York City featuring their global ambassador, Mel B
document a high-stakes brand activation in New York City featuring their global ambassador, Mel B
New Page Productions was commissioned by Revive Collagen to document a high-stakes brand activation in New York City featuring their global ambassador, Mel B. Our objective was to capture the energy of this milestone expansion into the US market, delivering high-end social content and brand storytelling across three iconic locations: Tribeca, Times Square, and Ulta Beauty. The project required a premium, high-energy aesthetic that matched both the celebrity's iconic persona and the brand’s luxury positioning. Working with the highest-profile talent our team has handled to date, we had to ensure every frame felt intentional and "campaign-ready," while documenting the chaotic buzz of a major NYC product launch.
New Page Productions was commissioned by Revive Collagen to document a high-stakes brand activation in New York City featuring their global ambassador, Mel B. Our objective was to capture the energy of this milestone expansion into the US market, delivering high-end social content and brand storytelling across three iconic locations: Tribeca, Times Square, and Ulta Beauty. The project required a premium, high-energy aesthetic that matched both the celebrity's iconic persona and the brand’s luxury positioning. Working with the highest-profile talent our team has handled to date, we had to ensure every frame felt intentional and "campaign-ready," while documenting the chaotic buzz of a major NYC product launch.
Region:
New York
deliverable:
Video
Industry:
Beauty
Challenges
Challenges
Challenges
We had a strictly defined six-hour window to move crew and talent across three of the busiest locations in Manhattan.
We had a strictly defined six-hour window to move crew and talent across three of the busiest locations in Manhattan.
The primary challenge was the extreme intensity of the schedule. We had a strictly defined six-hour window to move a full production crew and talent across three of the busiest locations in Manhattan. Navigating the crowds of Times Square and the logistical requirements of filming inside a flagship Ulta Beauty store required military-grade planning and a "first-take" mentality. Because the shoot was so fast-paced, there was zero margin for error with equipment or lighting. We had to remain incredibly nimble, utilizing a "run-and-gun" cinematic style that didn't sacrifice the polished look required for a luxury beauty brand. Managing the logistics of an international flight followed by an immediate, high-pressure celebrity shoot tested our team’s endurance and professional agility—proving we can deliver elite results under any constraints.
The primary challenge was the extreme intensity of the schedule. We had a strictly defined six-hour window to move a full production crew and talent across three of the busiest locations in Manhattan. Navigating the crowds of Times Square and the logistical requirements of filming inside a flagship Ulta Beauty store required military-grade planning and a "first-take" mentality. Because the shoot was so fast-paced, there was zero margin for error with equipment or lighting. We had to remain incredibly nimble, utilizing a "run-and-gun" cinematic style that didn't sacrifice the polished look required for a luxury beauty brand. Managing the logistics of an international flight followed by an immediate, high-pressure celebrity shoot tested our team’s endurance and professional agility—proving we can deliver elite results under any constraints.
Summary
Summary
Summary
The resulting content provided Revive Collagen with a suite of "moment-in-time" assets that perfectly captured their US debut. From the cinematic grit of Tribeca streets to the bright lights of Times Square, we delivered a high-impact narrative that successfully leveraged Mel B’s star power for the brand’s global audience. This project stands as a landmark achievement for New Page Productions, marking our evolution into international celebrity production and high-stakes brand activations.
The resulting content provided Revive Collagen with a suite of "moment-in-time" assets that perfectly captured their US debut. From the cinematic grit of Tribeca streets to the bright lights of Times Square, we delivered a high-impact narrative that successfully leveraged Mel B’s star power for the brand’s global audience. This project stands as a landmark achievement for New Page Productions, marking our evolution into international celebrity production and high-stakes brand activations.
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Want to turn a New Page?
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Want to turn a New Page?
Lets Talk
Want to turn a New Page?