Concept
Production
2024
|
Roland
Roland
A Full Circle Moment With Roland V-Drums
A Full Circle Moment With Roland V-Drums
About The Project
About The Project
About The Project
A campaign designed to break the mould
A campaign designed to break the mould
Our recent campaign with Roland’s V-Drums team was more than just another project it was a real pinch-me moment for our founder, Alex, who grew up surrounded by the sound of Roland kits. We were brought on board to help launch their latest product, the V71, with a campaign designed to break the mould. From initial concept development to the final edit, we worked closely with the Roland team to deliver a piece of content that was fun, fresh, and truly thumb-stopping.
Our recent campaign with Roland’s V-Drums team was more than just another project it was a real pinch-me moment for our founder, Alex, who grew up surrounded by the sound of Roland kits. We were brought on board to help launch their latest product, the V71, with a campaign designed to break the mould. From initial concept development to the final edit, we worked closely with the Roland team to deliver a piece of content that was fun, fresh, and truly thumb-stopping.
Region:
London
deliverable:
Video & Photo
Industry:
Music
Challenges
Challenges
Challenges
The Race Against the Clock
The Race Against the Clock
The main challenge for this production was the intensive single-day shoot schedule. Documenting six different artists across multiple setups in an iconic, live-retail environment required military precision. We faced a strict "early start, late finish" window to capture a massive volume of both video and photography deliverables without compromising on cinematic quality. By meticulously planning the lighting transitions and kit rotations, our crew maintained a high-tempo energy that translated directly into the final "fresh and fun" edit.
The main challenge for this production was the intensive single-day shoot schedule. Documenting six different artists across multiple setups in an iconic, live-retail environment required military precision. We faced a strict "early start, late finish" window to capture a massive volume of both video and photography deliverables without compromising on cinematic quality. By meticulously planning the lighting transitions and kit rotations, our crew maintained a high-tempo energy that translated directly into the final "fresh and fun" edit.
Summary
Summary
Summary
The campaign successfully signaled a bold new era for the Roland V-Drums brand. By delivering a suite of high-impact social and promotional assets, we helped Roland achieve a "break the mould" launch that saw immediate positive engagement from their global audience. For New Page Productions, this wasn't just a successful music industry product launch; it was a proud milestone for our team, proving our ability to handle complex, multi-talent productions for world-leading brands.
The campaign successfully signaled a bold new era for the Roland V-Drums brand. By delivering a suite of high-impact social and promotional assets, we helped Roland achieve a "break the mould" launch that saw immediate positive engagement from their global audience. For New Page Productions, this wasn't just a successful music industry product launch; it was a proud milestone for our team, proving our ability to handle complex, multi-talent productions for world-leading brands.
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Experts in capturing energy
with cinematic craft and a people-first approach.
Designed & Made With Love By NPP
Want to turn a New Page?
Lets Talk
Want to turn a New Page?
Lets Talk
Want to turn a New Page?